Tastes of Moreton Bay

To generate hype around the fast approaching Tastes Of Moreton Bay Food and Wine Festival, our strategy was to focus on what made the event so unique. We worked with celebrity chef Allistair McLeod as we ventured across the region, capturing the stories from Moreton Bay’s agricultural industry, meeting the producers and exploring the environment where their produce thrives.

Shot over just two days and released each week during the lead up to the event, Moreton Bay Region Industry & Tourism reported a lift in visitors to the website and increase in tick sales